Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to help increase the profile, sales and consumption of premium horticulture products in key export markets – in particular Asia and the Middle East. It is supported by the Hort Frontiers Asia Markets Fund.

Under Taste Australia, Hort Innovation undertakes export market development activities including trade shows, trade missions and retail marketing activities. Taste Australia aims to build a globally competitive, unified, agile and profitable Australian horticulture industry through sustainable investment in high value and high growth export markets.

Hort Innovation works closely with key industry organisations including State Governments, other research and development corporations and Austrade to help drive and support these projects.

Taste Australia Trade Shows

Taste Australia exhibits at a number of international trade shows to further develop export opportunities in key Asian and Middle Eastern markets. These events enable Taste Australia to put international buyers in contact with leading Australian growers, industry bodies and reliable exporters and keep buyers up to date with information on what’s in-season, how the season is shaping up and industry news.

If you’re looking to be involved in future trade shows, contact our Trade Events Manager, Julie Willis, at julie.willis@horticulture.com.au