Taste Australia is the national brand that represents the Australian horticulture industry and aims to support and drive demand for fresh produce through a range of activities including trade shows and retail marketing campaigns in key export markets across Asia and the Middle East.

Australia has a solid reputation for delivering high-end products that have undergone the most rigorous food safety inspections along all stages of the supply chain – so our products are very safe and clean. Our varied climate and vast growing regions allow us to produce some of the best tasting products on the market – with many of our products supplied all year round. Our abundance of sunshine enhances the flavour profile and our proximity to Asia means our products are very fresh.

Hort Innovation works closely with key industry organisations including State Governments, other research and development corporations and Austrade to help drive and support these activities.

Taste Australia Trade Shows

Taste Australia exhibits at a number of international trade shows to further develop export opportunities in key Asian and Middle Eastern markets. These events enable Taste Australia to put international buyers in contact with leading Australian growers, industry bodies and reliable exporters and keep buyers up to date with information on what’s in-season, how the season is shaping up and industry news.

If you’re looking to be involved in future trade shows, contact our Trade Events Manager, Julie Willis, at julie.willis@horticulture.com.au