Fresh Select is a vertically integrated company with over 25 years of knowledge and experience, including sales to export markets. Our value chain includes:
- Seed Procurement
- Farm Production
- Quality Assurance
- Sales & Marketing
- Product development.
Vertical integration enables us to develop innovative solutions, maximise efficiency and deliver high quality produce.
Fresh Select is a leader in supply chain innovation. We are industry leaders in:
- Varietal development. We work with the world’s leading seed breeders to develop world class varieties of produce.
- Food safety and quality assurance. Critical to export market success. Our quality assurance team follows world’s best practice.
- Cold chain processes. We have the largest and most advanced vacuum cooler in the southern hemisphere, ensuring longer shelf life.
Fresh Select’s farming operations cover both open field and protected cropping.
Products and Varieties
We supply the following lines:
- Brassica: Broccoli, Baby Broccoli, Cauliflower, Cabbage, Brussels Sprouts, Kalettes.
- Lettuce: Iceberg, Three-Pack Baby Gem, Twin-Pack Baby Cos, Midi Cos (Romaine).
- Glasshouse: Symphony Lettuce, Green Oak Lettuce, Red Oak Lettuce.