The HiveXchange is enabling Australian fresh produce businesses to generate more commercial trade, both domestically and internationally. After three years of focused development, the HiveXchange is the recognised leader in facilitating direct trade of commercial quantities of fresh produce — online, anytime and at low cost.
The HiveXchange has created the world’s first trust based online marketplace for fresh produce. This is a revolutionary new channel to market that has been purpose built for horticulture using a new form of e-commerce, called trust based e-commerce or T-ecommerce™. T-ecommerce™ provides a new form of trust based, online trading that fosters secure and private business relationships between buyer and seller, across national and international markets.
It’s like having a national, central market where businesses can trade anytime, anywhere and with full control over who you trade with, at what price, and in what volumes. Once you have qualified to enter the marketplace, it costs nothing to achieve a presence, involves no software, and is securely accessible from any internet connected device, including your phone.
Built in the internet cloud, the HiveXchange delivers marketplace services to producers, agents and wholesale buyers over any internet connection. It allows buyers to visit produce suppliers virtually, while facilitating real-time trading, automated administration and national market access.
The HiveXchange is neither an agent nor merchant, it is simply a trade facilitation platform that helps buyers and sellers conduct more trade, more often. The marketplace now has over 100 registered buyers and suppliers, with commercial trade increasing quarter on quarter. The trade floor is integrated with the levy system, Freshcare, and the ACCC’s horticultural code of conduct.
It has also integrated with a logistics firm and other service providers. They have demonstrated the capability to support international commercial buyers through a real time T-ecommerce™ connection and have validated interest in Asia and South America. With local language versions available, it will open international market access in ways that better services the largely e-commerce driven supply chains in Asia and elsewhere.